Meet Steven Lew

Steven Lew is the Executive Chairman of SL Investments Group which has extensive investments globally across the public and private sector, seed capital retail, property, green energy, technology, media and payment platforms.

Steven Lew is the Founder & Executive Chairman of Global Retail Brands Australia (GRBA). The Group develops and invests in many retail concepts with over 270 homewares stores. The Group has stores in all States and Territories in Australia. Global Retail Brands Australia also operates 7 e-commerce websites including,,,,, and

Steven Lew is the Executive Chairman of HOUSE retail stores. HOUSE is Australia’s #1 largest specialty kitchenware retailer, with over 150 stores nationwide.

HOUSE specialises in cookware, homewares, dining and gifting essentials. HOUSE stocks some of Australia’s and the worlds most loved Brands – Baccarat, Scullery, Marie Claire Paris, Breville, Alex Liddy, iD3, iconiX, Global Knives, STONE, KitchenAid , Cellar glassware, Soffritto, and many more.

Steven Lew is the Executive Chairman of Robins Kitchen retail stores. Robins Kitchen is Australia’s #2 largest speciality kitchenware retailer. In 2014 Global Retail Brands Australia acquired the Robins Kitchen business.

Steven Lew is the Executive Chairman of PlayCorp Group of Companies. PlayCorp has been recognised as one of Australia’s largest distributors of homewares, promotional material, apparel and sporting goods. PlayCorp has been operating for over 30 years. Over the journey, PlayCorp has been a major Licensing Partner and innovator to – The Australian Football League (AFL), FOX, Warner Brothers, Disney, Marvel, Lucas Films, Fosters, Penfolds, NRL, Holden GMC, Ford, Baccarat, Arcosteel, Marie Claire Paris, Under Armour, Everlast, plus many more.

Not content with GRBA building its way to unquestionably Australia’s only category-killer for specialty homewares, Mr Lew is pursuing a market leading position in the Home Furnishings category.
In 2020 GRBA acquired the 60 year old MyHouse Brand and retail network. MyHouse was always NSW centric with 33 physical stores. Under GRBA’s stewardship, MyHouse expanded outside it’s home to become a truly National retailer, with an aggressive store roll-out strategy to have a representation in every State across Australia. Mr Lew has hired Australia’s best talent to develop and market luxurious linens, towels, lifestyle products and occasional furniture for your bedroom, bathroom and all your living spaces.


THE CUSTOM CHEF™ is the newest of retail concepts incubated and developed by Steven Lew. THE CUSTOM CHEF™ made its debut in the USA in March 2022, and has enjoyed tremendous success since that time.

THE CUSTOM CHEF™ now operates stores across Australia, Canada, USA, Europe and recently securing a deal to launch 100+ Shop-in-Shop locations in South Africa.

THE CUSTOM CHEF™ has revolutionized the way knives are sold globally. THE CUSTOM CHEF™ launched it’s newest Flagship location at the World’s largest Dept store – Macy’s Herald Square in NYC.

THE CUSTOM CHEF™ is the #1 performing kitchen concession at Macy’s. The Partnership has been very successful, thus plans are in place to open X 50 more Shop-in-Shops with Macy’s this calendar year.

THE CUSTOM CHEF™ plan is on-track to achieve its target of 350+ Shop-in-Shop locations by end FY25.